Why should you invest your money (and time) in this book?
Who should read this book?
Regardless of your role, if you’re new to GA or have been using GA for some time but have yet to attain the level of proficiency that you want and need, the book can, in fact, provide the blueprint for your own GA breakthrough, taking you beyond the default gaps and usage toward mastery and real effectiveness. If you’re already fairly adept with GA, the book will provide a solid review of best practices and surely many new tips and perspectives.
To say I 'like' this book is an understatement - I LOVE IT!
I have been looking into a number of possible textbooks for the Web analytics course.
It will be a new course at Gulf Coast State College.
I have decided to use your textbook as I really enjoyed how you tie together the business decisions with the practical Google Analytics application.
I also prefer to use books that my students can take with them as they go into their first jobs.
Many of my students work while going to school full-time.
I am sensitive to the cost of textbooks and the impact on their lives.
I try to find books that they will use way beyond the courses I teach.
Your textbook fits all these criteria.
Packed with advice from leading analytics experts, visually engaging design, actionable insights, and plenty of hands-on hints, the goes over the basics and takes a deeper dive into the Google Analytics platform with thought leaders action plans, and exercises for all levels of web analysts.
Chapters 6 and 7 are the ROI of buying this book. Tracking events and understanding and setting up accurate acquisition reports are worth the time and gaining a complete understanding of how.
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About the authors
Listen to Feras and Eric: Becoming an Indispensable Google Analytics Rock Star, Present Beyond Measure podcast.
E-Nor, Inc. established in 2003 and headquartered in Silicon Valley, California, is a global digital analytics and marketing optimization consulting firm devoted to enabling organizations to become more data-driven. Our time-tested, platform-agnostic analytics framework provides digital intelligence through multi-device and multi-channel marketing optimization strategies, advanced analytics implementation, analysis, data visualization and training.
For more than 12 years in our analytics consulting and training work at E-Nor, we've gained a first-hand understanding of the challenges that organizations and individuals face when approaching Google Analytics, but we've also witnessed the satisfaction and bottom-line, long-term benefit that we've helped our clients achieve once they've mastered the tool for clean, comprehensive data capture and meaningful, data-driven decision making.
This book is designed to isolate the pain points, the potential pitfalls, and the many hidden opportunities in Google Analytics implementation and reporting, and also to provide an approachable, step-by-step plan for advancing from novice, casual, incomplete or incorrect usage to confidence and real proficiency in all aspects of GA.
If you can provide the hard work and the commitment to learning and action, we have broken down the high-level concepts and the specific techniques that you need to use Google Analytics effectively and successfully.
We dedicate this book to the amazing team at E-Nor and to the memory of Shiraz Asif.